CTX is a persistent, opinionated co-pilot that lives inside Claude Code. It validates your idea, shapes your brand, builds the product, and gets it in front of users. It tracks every decision, pushes back when your thinking is thin, and stays with you from first commit to first 100 users.
Eight phases. Product, brand, engineering, marketing. Each one moves you forward only when the work behind it is honest. You stay in control. Your repo is the source of truth.
/ctx:contextproductPressure-tests the idea before any pixel ships. You leave with a sharper definition of who it's for, what kills it, and whether it's worth your weekend at all.
/ctx:landscapeproductMaps the surface your product has to live on. Forces a single, defensible position and tells you when the words you'd use are the same ones the incumbents already own.
/ctx:identitybrandOnliness, voice, naming, palette, type. A coherent identity built outward from the position — not a moodboard glued on after the code is done.
/ctx:architectureengineeringDecides the stack, data shape, auth model, and tenancy with production in mind. Pushes back when the chosen pieces won't survive the scope you've actually committed to.
/ctx:buildengineeringGenerates the working application — auth, database, routes, components — wired to the design tokens and the architecture you locked. Real code, your repo, your control.
/ctx:deployengineeringCloses the gap between “works locally” and “safe in production.” Will refuse to mark you deployable until the mistakes that take products down are actually closed.
/ctx:launchmarketingCompiles the landing page, the analytics, and the day-of plan from work you already did. Nothing is invented from scratch — everything traces back to a decision you locked.
/ctx:growmarketingPlans the first 90 days after launch. Channel mix sized to your audience and pricing, with a built-in refusal to recommend acquisition that mathematically can’t pay back.
CTX adapts to how much control you want. Skip the exercises and let the engine decide. Or go through every question, every decision, every detail.
Tell CTX what you're building. It picks the stack, makes the architecture decisions, and generates the entire application with recommended defaults. Minimal questions. Maximum speed. For when you trust the engine and want to move.
CTX walks you through the complete product development exercise. Idea validation, user personas, competitive analysis, brand workshops, stack selection, architecture review. You're involved at every step. For when the details matter.
No browser app. No account dashboard. No new tool to learn. CTX runs as a set of skills inside Claude Code. Your terminal, your local file system, your git workflow. If you've used Claude Code before, you already know how to use CTX.
The phases move you forward. The always-on layer keeps you honest — answering questions about what you've built, surfacing what's drifting, and turning decisions into changes in your repo on demand.
Answers come from the work you've already done — your decisions, your positioning, your stack. If the answer isn't really there, it tells you so instead of inventing one.
Reads your project across product, brand, engineering, and marketing. Surfaces what's healthy, what's drifting, and what to fix first — with the next step already lined up.
Turns an audit finding or a locked decision into actual changes in your repo. Atomic commits, traceable to the decision they came from. Reverts cleanly if anything fails.
Quietly watches for the inconsistencies that slip through — copy that no longer matches the position, settings that contradict the plan, work that's been sitting too long.
Tells you what's quietly aged out of your project, plans the upgrade one layer at a time, and ships it through the same decision pipeline as everything else.
CTX is for anyone who has an idea and wants to take it all the way to real users. You don't need to be senior. You just need to be the kind of person who'd rather build than talk about building.
You can build anything but never get past the idea phase. CTX handles the product thinking, brand, and marketing so you can focus on the code.
You need to validate fast across every dimension — product, brand, tech, growth. CTX is the technical co-founder who covers the gaps you don't have time for.
You've launched before but always skip the brand, the analytics, the marketing. CTX makes sure nothing gets left behind this time.
App builders generate code. CTX guides you through building a product. There's a difference. It covers the decisions those tools skip — who this is for, how it's positioned, what the brand looks like, how you get users. And when it writes code, it's real code in your terminal, your file system, your git repo. No hosted playground. No walled garden.
We're building the co-pilot. If you've ever had a side project die between "great idea" and "actual users," this is for you.
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